Iron Shot Cafe: Campaigns 2017

I thought I'd try a new tactic with the new year. Two really.

The first is rewards for writing reviews.

Phase one I've started and is for all my coworkers who I know have tried/sampled most of my treats to date. If I can get 75% of them to write a review I will bake what they desire and bring it in for them to enjoy.

Phase two is to offer this to all my customers. I'm thinking a 20% coupon, good for my online store and/or the market booth.

The second campaign shall be "Refer a Friend". This is requiring a bit of research as to how I track the referrals. There are programs out there, all for a price, but just how effective are they? I could record it the old fashioned way [in excel].

Food for thought.